Hull Associates: A Global Consultancy Specializing in Government Affairs and Market Access Services for Medical Device Manufacturers

Americas Consulting Team

Twenty-one years of public policy experience, including over ten years’ US and Global reimbursement strategy
Sr. Vice President, Advanced Medical Technology Association
- Global Reimbursement, all device product areas
- Reimbursement work on all major markets (Japan, China, Germany, France, UK and Italy)
- US Reimbursement Strategy for hospital inpatient, blood products, orthopedic, remote technologies, coverage issues
Principal, Covance Health Economics and Outcomes Services
- Reimbursement, pricing and product launch strategies for biotech, diagnostic, pharmaceutical and medical device products

Over 20 years of comprehensive broad based experience in building and growing Medical Device/Pharma businesses
President and Founder of Diagnosis, Solutions & Results Inc.
Vice President Alcon Canada Business Units (Surgical, Pharma and ENT)
His unique combination of scientific and business acumen gives him critical insights into the challenges and opportunities associated with both the commercialization and sales growth of products
Larry’s expertise is in identifying opportunities, developing and executing plans that deliver results and accelerate growth. Areas of specialization include:
- Device reimbursement strategies
- Device economic value modeling
- Institutional sales and marketing training and development

Dr. Vieira has 18 years of industry experience in government affairs, product registrations, reimbursement and managed care
Health Economics Latin America Manager, Johnson & Johnson
Health Economics & Reimbursement Brazil Manager, Johnson & Johnson
- Designed and executed successful strategies for listing of numerous new products on the SUS public sector product list, including implantable hernia repair systems, gastroenterological staples, peripheral vascular stents, and minimally invasive neurologic coins.
- Designed and executed successful private sector listing strategies for a broad range of products, including TVT technologies for urinary incontinence, the Cypher drug eluting stent, bariatric surgical systems, PPH for minimially invasive hemorrhoid surgery and Mammotome for breast biopsies
Medical, Customer and Sales manager positions at AMIL Assistência Médica Internacional ltda (Brazilian-Based HMO)
Masters Degree in Health Economics and Healthcare Management: University Federal São Paulo State – Medical School
MBA Executive International Degree – University of São Paulo with Vanderbilt University
Paediatric Specialist - Paediatrics Medical Residence – Rio de Janeiro State Secretary of Health
Doctor of Medicine, Federal University Fluminense